Legal Management, a national trade magazine published by the Association of Legal Administrators, featured a legal marketing article written by Proventus Consulting’s Burton Taylor, titled “Innovative Marketing on a Shoestring Budget,” in its February 2016 edition.
“In an industry where time is money, attorneys who have the drive to market their practices — but lack a budget for doing so — can flip the script by investing their time rather than money into low-cost marketing efforts,” Taylor wrote. “The result can be increased visibility that leads to new business opportunities for the attorney and the firm.”
Taylor’s article continued by providing several tips on low to no cost ways that attorneys and firms can market their practices ranging from pursuing legal public relations and thought leadership opportunities to leveraging online and electronic legal marketing strategies.
To access the full article, please click here.