Proventus Consulting is pleased to announce that Kari English, the agency’s director of marketing, has been appointed to serve on the Board of Directors for the Kansas City Chapter of the International Association of Business Communicators (IABC). English will serve as the director of membership recruitment for the chapter, working to build the organization’s network of members.
IABC offers the Kansas City business community a multitude of opportunities to engage with peers and colleagues while also developing and honing professional skills, and the Proventus team is delighted to have a chance to give back to the organization.
The Kansas City chapter of IABC has a local membership of approximately 200 individuals who are part of a global network of 15,000 business communication professionals in more than 80 countries. As an organization, IABC is dedicated to improving professional growth and strategic communications with a focus on providing members with professional development and accreditation, networking and career opportunities. The organization also offers student chapters and special interest groups for enhanced involvement and development.
In addition to IABC, Proventus is a proud sponsor of the Midwest Chapter of the Legal Marketing Association, as well as active member with the Public Relations Society of America, among others.
Founded in 2012, Proventus Consulting is a marketing, public relations and business development consultancy that serves the legal industry. We leverage our in-house law firm marketing experience to develop and execute on strategies that drive business development outcomes for our clients. We partner with clients on cost-efficient and effective marketing strategies that increase visibility; demonstrate thought leadership; improve marketing communications; enhance community engagement; strengthen relationships; and generate new business.
Missouri Lawyers Weekly published an article by Proventus Consulting founder Burton Taylor titled, “Fund Your Marketing Budget with Time Instead of Money.” In the article, Taylor offered advice to law firms of all sizes on various ways to increase visibility, strengthen brands and encourage new business with little to no cost.
“Despite the perception that a large marketing budget is required to effectively grow a law firm, attorneys who may be cash strapped but marketing savvy are instead investing their time rather than money to increase their visibility and develop new business in the highly competitive industry of legal practice,” Taylor wrote in the article.
The article included a list of suggested activities and strategies for attorneys in areas including thought leadership, third-party endorsements, professional and trade associations, e-communications, websites and social media.
“These simple strategies can help ensure that your existing and potential clients keep you top-of-mind — a critical business development component — when it comes time for them to retain counsel,” Taylor wrote.
Proventus is pleased to announce that Burton Taylor has been selected to serve on The Kansas City Metropolitan Bar Association’s Communications Advisory Committee for 2015.
In his second term with the committee, Taylor will support the KCMBA’s communications and marketing initiatives and be involved with planning for the bar association’s publications, including KC Counselor.
All committee members are appointed by the KCBMA Board of Directors and Committee Chairs on an annual basis.
“It is an honor and a privilege to continue to serve the bar association in this capacity,” Taylor said. “I have been fortunate to be involved with the Kansas City legal community for the bulk of my career, and we are proud to continue to serve as a dedicated resource to the industry.”
In addition to our involvement with the KCMBA, Proventus Consulting and its team members are active with the Legal Marketing Association, the International Association of Business Communicators and the Public Relations Society of America, among other professional organizations.
To learn more about the KCMBA and its offerings visit their website here.
The Kansas City Business Journal recently featured Proventus Consulting as an agency that “helps companies find low- and no-cost ways to market their brand and business” in an article aimed at providing businesses tips on marketing their business on a budget.
The article, titled “No big marketing budget? Use your time, talent,” helps companies think of business development in terms of an investment of time rather than money in instances where large marketing budgets simply do not exist.
In the article, Proventus suggests three areas in which businesses ranging from law firms to professional services startups can make significant gains in marketing their companies, including thought leadership, online marketing and third party endorsements.
These techniques can be a great way of increasing visibility, strengthening brands and reputations, and demonstrating expertise with the ultimate goal of driving business development for a company.
To view the Kansas City Business Journal article, please click here, and please contact us directly if you’d like to explore low-cost ways to market your business.
While some consultants advise small businesses to dedicate as much as 8 percent of their annual revenues to marketing, the reality is that most firms manage costs at a much lower level and many attorneys do not have the luxury of a set budget for growing their practices.
As tens of thousands of new law school graduates have entered the workforce this fall, law firms should consider ways to maximize the contributions that these new associates can make not only to existing clients but also to marketing the law firm.
Reaching out and making a positive, lasting impression on potential clients can be a daunting task. Oftentimes, we worry about the best way to initiate contact or how to even find prospective clients to contact in the first place. But there are many ways to meet and connect with others that do not require a lot of work or need for stress.
Proventus Consulting is seeking a Marketing/Communications Coordinator to join its team in Kansas City and assist in the implementation of client marketing plans, projects and strategies. Responsibilities of this position include a range of marketing, business development and public relations functions, including:
With a majority of law firm website traffic heading directly to attorney biographies, building strong bios couldn’t be more important to your online marketing where prospective clients make decisions in an instant based largely on your own presentation.
Recognizing that the referral reigns king in law firm marketing, the chief marketing officer of Kansas City’s Stinson Leonard Street recently spoke to the firm’s decision to expand its client feedback initiatives to include an electronic survey used to measure its Net Promoter Score – a customer loyalty metric that gauges the likelihood a client will refer a firm to others.